A bit about the client
The Foxhunter Park has a long tradition of offering 5 Star standards. The park was at a transition stage, the directors Russell Saunders and Jane Stacey had big plans to install a luxury Lodge development and vastly improve their facilities on-site.
How we helped them
After meeting Jane and Russell, we agreed I would undertake a mystery shop to identify areas that could potentially be improved. This gave us a platform to work with while setting a strategy for the caravan and lodge sales operation. This was successfully implemented and has given the park a consistent sales performance maximising the profits per pitch and raising the standards of the caravan sales operation to match the five star standards of the park, grounds and facilities.
Jim guided us on how best to approach the stock, pricing and marketing to maximise opportunities
We felt we had got a little lost especially during the years of the recession where we had been conscious of balancing pitch occupation for site fee income and park standards. Jim guided us on how best to approach the stock, pricing and marketing to maximise opportunities on Willow brook and the main caravan park. In the two years we have worked with Jim he has given us the confidence to push the park forward and continue the legacy of excellence our Father started
Jane Stacey and Russell Saunders | Saunders Park Homes Ltd