Paid Media Specialist

£27,000 to £32,000

About the role

Cambridge Creative is a fast-growing marketing agency with a UK wide footprint specialising in the holiday park sector, helping operators take advantage of the Staycation boom.

The Paid Media Specialist will work closely with the digital marketing manager and be responsible for planning, implementing, reporting on and optimising display, search and video campaigns to ensure alignment with clients online marketing strategy.

The Paid Media Specialist will work with the wider Internal teams from time to time to help create engaging content

RESPONSIBILITIES:

• Manage clients paid media accounts
• Report paid media performance and recommendations to senior management
• Administer our paid media accounts
• Develop and run ad campaigns
• Optimize paid media for qualified leads and ROI
• Deliver paid media performance that contributes significantly to the company’s sales pipeline and revenue growth

Requirements

• BA/BS Degree or work equivalent
• 1 + years of experience using PPC/SEO and Digital Advertising, with a B2C focus, to drive qualified site traffic
• Experience using HubSpot would be an advantage
• Excellent analytical and problem-solving skills and attention to detail and ability to utilise analytics tools to analyse data and trends in order to improve ROI and identify growth opportunities
• Proven ability to interact and collaborate across different disciplines in order to accomplish a common goal
• Strong experience with Google AdWords – annual certifications required
• Facebook Blueprint – ongoing learning
• Strong experience with social ad platforms such as Facebook, LinkedIn, and Twitter
• Understanding of Google Analytics and Google Tag Manager
• Proficiency with HubSpot is desirable
• Detailed report creation for paid campaigns
• Proficiency in Word, Excel and PowerPoint
• Strong written and verbal communication skills
• Strong organizational and project management skills
• Self-motivated individual with a strong desire to succeed. “Can Do” attitude a must!

Excellent interpersonal skills

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