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National Sales Manager – Holiday Parks

£35,000 - £40,000 + Commission, Company Car/Phone/Laptop

About the role

We are currently looking for a Sales Manager to develop the accounts nationally to maximise the distribution of Park & Leisure Homes.

Responsible for managing retail leads, making introductions between retail customers and parks, helping customers to specify their new park homes and lodges, and ensuring an outstanding customer experience.

  • Planning and carrying out customer visits to a regular agreed schedule to ensure full coverage of the area.
  • Adhering to company policy and procedures in all aspects of sales and marketing activities within the area.
  • Servicing all aspects of customer relationship including sales, promotions, assistance with customer after sales service.
  • Collecting and reporting market information and adhering and contributing to the company’s management information and sales database systems including submission of weekly activity reports.
  • Attendance at public, trade and dealer/park shows including participation in and supervision of build-up and breakdown activities.
  • Providing local support to the company’s response service to potential retail customer received via internet, e-mail, telephone and postal enquiries.
  • Attendance and participation from time to time at meetings of the Sales and Marketing team at.
  • Any other duties that the company may assign to you from time to time within the range of your skills and experience.

Sales & Marketing:

  • Drive and monitor sales performance of Sales
  • Increase sales with key accounts and relationships
  • Broaden the customer base
  • Manage the company Sales & Marketing budget
  • Manage the network of showgrounds to achieve maximum impact
  • Manage activities related to advertising, promotions and shows
  • Lead the Sales & Marketing strategy in terms of the internet and the company website

Specific Sales Projects:

  • Help develop the unit business; for residential park home markets
  • Maximize market share of the lodge market by leveraging the entire product range.
  • Grow the business with Key National accounts.

Attributes of the Role:

  • Proven sales & marketing experience, preferably within the holiday park industry.
  • Proven achievements at senior roles
  • Knowledge and experience of internet sales & marketing businesses and strategies
  • Ambitious and driven to succeed
  • Think strategically and contribute to the Management Team.
  • Lead change and process improvements.
  • Provide guidance and mentoring to staff through excellent communication and supervision
  • Manage multiple projects simultaneously under frequent changing priorities.
  • Apply project management experience driving projects to successful completion.
  • Control development initiatives with a strong commercial sense and superior negotiation.

Measures of Success:

  • Reporting directly to the General Manager
  • Contributing into the Management Team on specific company-wide challenges and issues.
  • Growing external Sales per annum.
  • Excellent career progression.
  • Impact as a member of the Management Team
  • Incremental sales/profit generated from current and new markets
  • Effectiveness of ideas on improving Sales & Marketing activities
  • Progression of projects targeting new markets / customers / products / services

Average working week: 1-2 days at head office and 2 -3 days offsite visiting customers, managing shows/showgrounds, meeting Area Sales Managers.


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