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Area Sales Manager


About the role

We are currently looking for an Area Sales Manager to manage and develop the accounts and relationships of an ambitious and collaborative forward-thinking business. Based in Cambridgeshire you will be organised, flexible, resilient and enjoy looking after trusted relationships with developers of holiday lodge developments, as well forging strong new relationships with new customers, working to enhance the reputation of the company by providing exceptional sales support. This is a field-based role, with a large geographical area and, as such, will involve regular travel away from home. You will enjoy working for a business that is open to ideas and opportunities to allow a company and individuals to grow. You will be passionate, supportive, creative and enjoy a working environment where you can work successfully and collaboratively.

To be successful you will:

  • Deliver sales growth via effective management of existing accounts and acquisition of new accounts.
  • Increase the number of active accounts in your area.
  • Ensure regular contact with decision makers via personal visits and telephone contact.
  • Liaise with internal departments to ensure effective and efficient customer service and account management.
  • Maintain a forward planning calendar to ensure you maximise your calls effectively.
  • Become proficient and comfortable with the company’s CRM system.
  • Complete customer updates after each visit clearly identifying, qualifying and quantifying opportunities.
  • Be highly organised and manage your own administration.
  • Sell our products on their features and benefits.
  • Build an understanding of our products, and key technical data – become an “expert” on all products.
  • Build an understanding of the competitors and what they are offering.
  • Assist in the preparation of sales budgets and key account plans both volume contributions and overhead costs.
  • Assist with planning and preparation for, and attend company shows, and industry exhibitions and events.
  • Obtain market and competitor information and intelligence and report in a concise format.
  • Represent the company in a professional manner ensuring that you always maintain confidentiality.
  • You will be required to work additional or anti-social hours as required to meet the needs of the business and our customers.
  • Attend sales meetings at the company headquarters in Peterborough.
  • To undertake other objectives and work as directed by the Sales Director.


  • Proven sales experience in a customer-driven environment
  • Good knowledge and understanding of the park & leisure homes industry
  • Experience in actively using a CRM system
  • Good interpersonal and communication skills
  • Excellent time management skills
  • Self-motivated, able to work under own initiative
  • Enthusiastic and a good team player
  • Demonstrate high standards of personal conduct
  • Take personal responsibility for the quality of service you deliver

If you would like to apply or like more information, please feel free to contact



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